Safedance for Kids made extraordinary strides in 2025. Following a successful first-round pilot, we opened EOIs for our second round of testing, which allowed us to explore the program across different regions of Queensland, with a diverse range of practitioners including small studios, large studios, and school-based educators, and to test a purchase pathway for multiple users.

For this phase, the program received a full-service website built on the Sensei LMS WordPress plugin. The feedback gathered was significant: it exposed gaps in our purchase pathway, particularly around our ability to prioritise member access, and directly shaped the direction of the program. As a result, we moved away from tiered pricing based on membership and studio size in favour of a flat rate, integrated with our main site membership plugin MemberPress (which has LMS capabilities built in), and returned the program to the Ausdance QLD website to reduce the operational load on our small team and minimise expenditure.

26 users were added to the platform for this second round, with 42% of participants coming from regional areas.

We also received our long-anticipated branding in 2025, following months of development in 2024. The Safedance for Kids brand builds on the existing Ausdance QLD identity, striking a balance between a formal, government-friendly aesthetic and an approachable look and feel for kids and families. This direction was informed by the success of Ready Set Dance and a recognition of the need for a flexible brand identity.

Our partnerships with content contributors Yomconnect, the Alannah and Madeline Foundation, Pryce Centre for Culture and Arts, and That Learning Joint continued to progress into 2026 and were critical in reaching our launch milestone.